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Some truths never change. A while back I wrote a series of articles about client/agency relationships that ran in Industrial Marketing. The subject of the article has held up well since this piece first appeared -- namely, that both good and bad work is always a collaboration between client and creative people. When writers, art directors, web designers, and other creatives are unable to deliver their best product, it's often because they and the client are playing destructive "games" with one another. What are these games, and how are they played? This piece takes a humorous look at some of the most disempowering examples. |
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