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BEFORE YOU SELL THE SERVICE, SELL THE CONCEPT.

Challenge. Transamerica Airlines was the world's leader in the air transportation of livestock but didn't have an easy way to speak about their service. They needed a brochure that could tie together all livestock-related activities under one simple umbrella concept.

Solution. I first created a unique "slot" for Transamerica by coining the name "Flying Corral." This over-arching concept then made it easy to weave together all livestock-related activities into one cohesive theme.

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