Challenge. Transamerica Airlines was the world's leader in the air transportation of livestock but didn't have an easy way to speak about their service. They needed a brochure that could tie together all livestock-related activities under one simple umbrella concept.

Solution. I first created a unique "slot" for Transamerica by coining the name "Flying Corral." This over-arching concept then made it easy to weave together all livestock-related activities into one cohesive theme.

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