HOLD ONTO YOUR WALLET!

How do you sell local merchants on a unique presentation offered by the Delancey Street Foundation that describes ways to prevent retail crime?

The first step was to give store owners a taste of what goes on in their shops when they're not looking. To be able to do this, I hung out with Delancey people and attended some of their presentations. I then incorporated bits of what I learned in the introduction to the brochure.

I also positioned Delancey residents - virtually all of whom have been locked up for such crimes as murder, armed robbery, drug trafficking, theft, and prostitution - as the real "specialists" who can provide shop owners with the inside dope. The whole process was great fun...and very enlightening!