THE FLYING CORRAL --
A NEW CONCEPT IS BORN

THE BIRTH OF A NEW INDUSTRY,

During the last decade large scale airlifting of livestock has been stimulated by the worldwide demand for animal protein and by the need for a more productive means of transportation than by sea.

Until the late 60's the hazards of transporting livestock long distances kept mass moves to a minimum Animals have never adapted well to the pitching and tossing of sea travel. And losses up to 50% due to stress were not unknown.

It was not until 1968 when a Texas rancher came to Transamerica Airlines (then known as Trans International Airlines) with a plan to fly 7,000 Polled Herefords from Fort Worth, Texas to Punta Arenas, Chile that a brand new industry was born.

And a brand new concept took shape: the Flying Corral,

A PIONEERING AIRLINE.

Moving livestock great distances by air -- safely and efficiently -- requires more than just considerable thought and planning. It calls for a carefully worked out system. As an innovative airline for over a quarter century, it was not surprising that Transamerica Airlines was the carrier that invested the substantial time, money and efforts to develop this innovative proprietary system, Today, Transamerica is noted for its leadership in livestock airlifts worldwide.

A MILLION DOLLAR CONCEPT.

In handling the first major "cowlift," Transamerica had several initial tasks to undertake. First, the regulations governing the transportation of livestock (geared primarily toward sea travel) had to be changed. Transamerica worked with U.S. Government officials to hammer out new guidelines.

Secondly, an economical and efficient system, tailored specifically toward moving livestock, needed to be created.

This million dollar proprietary system developed by Transamerica Airlines is still the most advanced in the world.