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WHO SAYS THAT ENGINEERS ARE TOTALLY LEFT BRAIN?

Challenge. How do you give life and personality to something as mundane as electron tubes? Do engineers just react to numbers and specs? How do you make one supplier of electron tubes stand out from another?

Solution. Typically, high-tech tube ads were burdened with too many specs and dull, pedantic presentations. These product ads for Litton Electron Devices brought a fresh look and feel to electron tube advertising and set Litton apart from the competition.. The successful series ran for over three years.

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