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EVERYBODY READS THE COMICS

Challenge. Lewis & Taylor, a modest sized janitorial service, needed visibility in San Francisco but wanted to do it without having to target their audience with large display ads.

Solution. Ressurect Lewis and Taylor (who were long gone from the business) in the form of a comic strip drawn by local San Francisco Chronicle cartoonist Phil Frank that ran in the local industry newsletter.

I developed the subject matter though discussions with L&T's president (portrayed in the strip as the guy with the moustache). Each strip focused on a current topic. Clients loved it. The newsletter editorial staff loved it. And over 14 months, the campaign generated plenty of comment and increased visibility for L&T.

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