THE VIRTUES OF SIMPLICITY
Challenge. When the photo speaks volumes, you don't have to. In this case, I needed a few words that would complement the picture of a spectacular redwood deck in this ad for the California Redwood Association.
Solution. Saying a few words is often harder than saying a lot. Because, like an iceberg, you want to be able to imply much more than you actually show. In this case, the words and photo create a bigger picture and complement one other as naturally as...redwood.