ADDRESSING SOCIETY'S ILLS
Challenge. The Delancey Street Foundation is not just the world's most successful organization for the rehabilitation of drug addicts, robbers, prostitutes, murderers, and other felons. It also proactively addresses the needs of the local community.
I was called in to help them put together an ad designed to raise consciousness of Delancey's involvement in supporting the elderly.
Solution. The poignant photo was taken in the tenderloin district of San Francisco by a Delancey resident who also had experience as a professional photographer.
Once I saw his photo, the ad just wrote itself.