THANK YOUR LUCKY STARS FOR THE IRS
Challenge. Create an effective, yet inexpensive series of postcards for Sterling Tax Service to be mailed during the three months preceding the April 15th tax deadline.
Solution. You don't need expensive four color printing if you can grab attention with a believe-it-or-not message. It certainly worked for Sterling.
Sterling specializes in tax preparation for individuals and small businesses and prides itself on it's grasp of the subtleties of the tax code.
Each mailer featured an "insider" tip that would benefit the tax payer and make the check to the IRS less painful...or in this case, generate some ready cash.