Challenge. How do you sell companies on using atype ofmaintenance service they probably never think about?
Solution. The best sales letters hook the reader in the first sentence, present a compelling sales premise, talk to the reader personally, offer something for free, and have a clear and concise call to action. This letter for T. L. Rosenberg Company -- a contractor who services, cleans, and/or replaces fluorescent lamps --did the job efficiently.