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GETTING PEOPLE TO SEE THE LIGHT

Challenge. How do you sell companies on using a type of maintenance service they probably never think about?

Solution. The best sales letters hook the reader in the first sentence, present a compelling sales premise, talk to the reader personally, offer something for free, and have a clear and concise call to action. This letter for T. L. Rosenberg Company -- a contractor who services, cleans, and/or replaces fluorescent lamps --did the job efficiently.

Examples

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