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BEATING THE BUSHES

Challenge. W.F. Carroon, a leading employee benefits and consulting firm, was about to hold a 3-hour seminar in Washington D.C. on antitrust legislation. They needed a series of announcements that would build attendance.

Solution. This was the second mailer in the series. The approach was to pose questions and raise issues that were provocative enough to motivate companies to attend.

Examples

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